Design and Digital Services.
We want you to be satisfied with your site knowing that every detail has been well thought out and planned.
We begin by looking for the best web design that will suit your brand’s image. We also consider your current marketing as well. We’ll then design your site to match your overall brand identity.
Because we use quality tech, you can be sure that your site will offer a good user experience (UX Design). This will help your brand to be seen as an authority in your industry.
As such your customers will prefer your brand above others. Quality design together with a great user experience leads to strong user confidence.
It’s important that your web site also markets your company through great content. Your copy will compliment your design and will provide a good impression to visitors.
We’ll take the content that you give us and with our understanding of your company, we can create the copy for you. Based on our findings, we can also suggest topics and pages for your site.
We’ll then send you a copy of the content for your approval and editing before we go ahead and upload it to your site. This is because it is important that the information is true and reflects your company in the best light.
Having a company blog has become a normal practice these days. It adds to your user experience, and creates trust in your brand. We can also help you to create content that is useful and educational for your web site visitors.
A well thought out blog sets you up as an authority in your industry. It is an easy way for you to promote your company through your knowledge of the products and services you offer. All this adds to your digital marketing and helps promote your company on the web.
On Page SEO
On page seo is all about optimizing each page to rank on each search engine for keywords and key phrases. As part of our services we offer the following;
- On Page Audits
- Keyword and keyphrase Research
- Competitor Analysis
- On page headings and content Optimizations
- Title Tags and Meta Descriptions
- Image and Alt Tags
On Page Audits will give you a good idea of where your site is failing to rank above your competitors. There may be several factors that have been over looked by your site designer and web agencies.
All the above bullet points show you where you can make the improvements on each page. These factors are very easy to miss and many web designer and web agencies are not aware of them.
Correcting on page seo can improve your website’s ranking with the search engine indexing. Boosting your ranking will give you a edge over your competition.
Page Speed Audits
Page speed audits gives us the information we need to improve site loading speeds. These audits include information on design, images, html, css and other on page metrics.
Optimizing these metrics will help speed up the site. This in turn will also lessen the burden on mobile data usage for our visitors. In other words, it will cost our visitors less to visit our websites.
As part of the UX Design process, we make sure your site is optimized with responsive design in mind. Responsive design ensures that your website displays well on all digital devices. That includes Mobile Phones, tablets and computers.
This ensures that all visitors to your site have a great experience no matter what device they use. Again, it’s all about your brand image and making the most of your digital marketing assets.
Google has made it clear that the bulk of it’s metrics are now aimed at the mobile user. This is because over 58% of site visits are now performed on a mobile phone. Statistics show that this is likely to increase over time.
This means that if you do not optimize your site with responsive design to cater for mobile devices, you are already losing sales.
Once the web design is complete, we turn our attention to technical seo. This includes many factors as mentioned below;
- Website Audits
- Page Speed Optimization
- Robots text
- Sitemaps and Submissions
- Schema Markup
- Website Performance Analytics
We offer different website audits which measure different metrics.
These can be very helpful in taking care of certain issues that otherwise may have been over looked.
Page Speed Optimization is a great way to see the performance of the website. We can measure speeds for mobile and desktop users. We use this information to optimize your site to load faster and consume less data on mobile phones.
Robots text, sitemaps and schema markup all communicate with search engines. These improve your site ranking by helping crawlers understand your website.
Technical seo ensures that search engine crawlers are able to index the website correctly. Also, new pages will get indexed quicker through the use sitemap submissions.
Website Performance Analytics give you important statistics on how your site is ranking. How many people visit your site, how long they stay on your site and what they do on the site.
By taking care of the technical details we are able to improve user experience. This can also help attract new customers.
Another important part of your digital marketing is taking care of your local seo. This is mainly about creating links and citations on various media. This includes the following;
- Google My Business
- Social Media Pages
- Local Directory Citations
Google My Business is one of the most important digital marketing platforms available. You can use this to list all the contact details of your company, link to your web site and collect reviews.
Social media pages are useful as an extra source of citations and traffic if used correctly. Creating pages, listing contact details and uploading posts to several social media platforms will improve your traffic.
We have a list of over 20 different local directories where we can submit your company details. These are important as they confirm your company details and also send additional traffic to your site.
Local Business Directories can also help build website authority. Building website authority helps improve your rankings on search engines. Having consistent contact information is crucial to Local SEO.
Your website needs regular maintenance. This includes patching, updates and functionality improvements to web coding.
Regular maintenance includes various activities performed on the website to prevent future issues. As part of our services, we offer web site maintenance as follows;
We offer general maintenance for websites on a regular basis. We do weekly checks where we ensure wordpress, themes, templates and all plugins are up to date.
We also check the performance of the website and any issues that might need attention. Also your analytics and your site performance on the google platforms. Whenever changes are made we also make sure we submit the latest sitemap to the search engines.
This is one of the most important factors in any new web development. As soon as we have loaded the wordpress files, we take care of all aspects of site security. This is done before starting on any development or layout or any page design, css or html work.
Securing the site is critical. Your site will get bombarded by botnets trying to inject malware into the files and the database. A strong security plugin is required and care should be taken to configure it properly.
We take care to secure the website and ensure that the site uses ssl encryption (https). We want your customers to feel safe browsing your web site, and avoid bounce rates where ever we can. Also encryption is a ranking factor for search engines and should not be over looked.
Regular weekly checks on security issues are done on our routine maintenance. You don’t want your site getting blacklisted by digital security companies. These can negatively impact your ranking and slow down your traffic.
We also ensure your login page is well protected with two factor authentication. This is an absolute must as it prevents against brute force hacking and botnet attacks.
Nothing is 100% secure. So taking regular website backups of all the files and the database is important. If for some reason the website is destroyed, it is much easier to restore the site if you have the backup files.
Rebuilds often takes a long time and data is lost when doing so. So it’s always better to take a few extra moments and create a backup.